Getting Yourself Noticed on LinkedIn
As times change, so do employment strategies. Recruiters have recently been turning to LinkedIn to find their newest employees, so if you’re on the search for a new job then you’d better set up a profile.
Simply setting up your LinkedIn profile isn’t enough, though. Recruiters need to see your profile to even think about hiring you. Here’s how to get noticed:
- Fill Out Your Profile Details
You wouldn’t leave out your contact details on a resume, would you? Your LinkedIn profile is now your online resume, so be sure to treat it accordingly; however, LinkedIn does offer more opportunity to sell yourself than a typical resume. Here’s how to make use of this:
- Make your summary an overview of previous achievements, fields you’d like to work in, and key strengths. Showcase the things that make you stand out.
- Keep your headline short, engaging, and straight to the point. Give a brief idea of your interests.
- Take a nice, professional profile picture. This should be a well-lit headshot, preferably while in business attire. No parties in the background!
- Keep your skill set and studying achievements relevant to your desired career.
- Emphasise your transferable skills in the work experience section.
- Use quantifiable achievements wherever possible, for example: “In 2014 I’d increased Google’s web traffic by 62%.”
Also, write all of this in 1st person. It’s your personal profile, not a fan page.
- Grow Your Connections List
One person might know somebody, that knows another person, who needs someone like you! The more connections you have, the more job opportunities there are. You should start by allowing LinkedIn to go through your e-mail contacts list so that it can recommend people you already know. From here you can move on to teachers or students you’ve met and then businesses or industry professionals of the area you aim to work in.
- Post and Comment Regularly
Instead of gathering heaps of connections and then being forgotten about, you need to share posts that are relevant to your field and demonstrate your expertise by posting some original articles. Ask questions on your statuses, and comment your thoughts on other people’s posts. By being an active member of the LinkedIn community you’ll continue popping up on your connection’s feed, so if one of your connections has a position available you’ll be the first person they think of.
- Keyword Optimise Your Profile
Let’s say you’re a web designer; would you appear at the top of a LinkedIn search for ‘web designer’? Keywords play a big part in getting you to the top search result and consequently noticed by recruiters, so here’s what you need to do:
- Include your desired position’s name into the headline, summary, and work experience section of your profile.
- That’s it.
Just don’t throw your keyword in there and leave it out of place. It needs to flow with everything else, so make a sentence out of it. Try “I’m an experienced web-designer that’s looking for further job opportunities.”
- Join Groups
Make use of LinkedIn’s ‘group’ feature, where you can find discussion rooms for topics about your area of expertise. By becoming an active member of these groups you could end up interacting with prospective employers, employers that will already know that you’re a knowledgeable worker through your group input.
After you’ve come into contact with an employer multiple times, it wouldn’t be unreasonable to send a message asking if they have any positions available. You could get lucky!
By following these tips you’ll begin to see an increase in job offers and interviews; just make sure that everything you type is professionally written and you shouldn’t have any problems. You’ll be noticed on LinkedIn in no time!
Author: Emily Burgess
Bio: Emily is a senior content writer with CourseGuru.com.au. She is a recent University graduate and enjoys writing about educational and career orientated topics.