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Bachelor of Business (Tourism)

Course Name: Bachelor of Business (Tourism)

Provider: Martin College

Level: Bachelor

Delivery Method: Online

Course Overview

Got the travel bug and keen to share that enthusiasm with others? Take-off with a top job in travel and tourism with our degree. Martin's Bachelor of Business (Tourism) course will prepare you for work in this vibrant sector by giving you the core skills in tourism management, as well as a broad range of business, management, accounting and marketing skills. You could find yourself operating tours, working in the marketing offices of tourism, working for airlines or resorts, or even establish your own business in the industry. The world is, literally, your oyster.

Potential Careers

The Bachelor of Business (Tourism) will put you pole position to take advantage of growing opportunities in the tourism industry. You could find employment across a range of organisations including tour operators, airlines, cruise industry, offices of tourism and car rental companies. Some job titles include:

  • Tourism Manager
  • Tourism Research Officer
  • Tourism Marketing Officer
  • Cultural Tourism Manager
  • Events Coordinator/Manager
  • Ecotourism Project Manager
  • Hotel Manager
  • Public Relations Officer
  • Ecotourism Guide
  • Cultural Tourism Liaison Officer
  • Regional Tourism Coordinator

Course Features:

  • FEE-HELP available
  • Studying with us mean you'll switch seamlessly from your diploma course to this degree
  • You'll graduate ready for work with industry recognised skills, by learning the Galileo and Amadeus systems, used by travel agents the world over to check availability, details of flights, confirm seats and issue tickets
  • Our feature-rich online learning system offers support and learning materials. Find out more about our Online Learning experience
  • This degree offers a full academic preparation and a practical focus on your future career


14 weeks per trimester

  • 3 years: 8 units per year
  • Part-time options available (up to 6 years)

Course Subjects - Level 100

  • Introduction to Management
  • Introduction to Marketing
  • Information Management Systems
  • Introduction to Business Law
  • Introduction to Accounting
  • Effective Business Communication
  • Introduction to HRM
  • Economics for Business

Course Subjects - Level 200

  • Introduction to Travel and Tourism
  • Ethics and Corporate Social Responsibility
  • Tourism Management and Development
  • Level 200 Elective 
  • (selected from across all BBusiness streams)
  • Travel and Tourism Operations
  • Cultural Awareness
  • Understanding and Using Research
  • Level 200 Elective
  • (selected from across all BBusiness streams)

Course Subjects - Level 300

  • Strategic Management
  • Environmental/Sustainable Practice
  • Sports and Special Event Tourism
  • Level 300 elective 
  • (selected from across all BBusiness streams)
  • Regional Tourism
  • Tourism Policy and Strategy
  • Professional Industry Engagement
  • Level 300 Elective
  • (selected from across all BBusiness streams)

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